Friday, August 10, 2007

Steve Carell Gets Smart at A Premiere Cause


Massachusetts native returns home for special screening of “Get Smart”

to raise funds for brain cancer research


BOSTON – In the new movie “Get Smart,” Steve Carell, as secret agent Maxwell Smart, is on a mission to
thwart a plot for world domination by the evil crime syndicate known as KAOS. At the Special Boston
Screening of “Get Smart,” Carell will be seeking to thwart a different enemy – cancer.

On June 19, A Premiere Cause will host a special screening of “Get Smart” to benefit The Zachary Carson Brain
Tumor Fund at Dana-Farber Cancer Institute. Carell will attend a special pre-screening cocktail reception, and
will introduce the film and answer questions at the event, which will be held at the Citi Performing Arts Center,
Wang Theatre in Boston.

The evening will also feature a special appearance by Duff and Mary Alice from Ace of Cakes. The bakers of
Charm City Cakes are creating a Get Smart-inspired cake for the reception, and will be showcasing A Premiere
Cause and the cake in an upcoming
Ace of Cakes show on the Food Network.

Carell, Warner Bros., and Charm City Cakes are all coming together to make a difference in the fight against
cancer. In 2005, Zachary Carson was diagnosed with diffuse pontine glioma, an inoperable, malignant tumor in
the brain stem. The idea for A Premiere Cause was born from a meeting Zach and his mother, Roberta Carson,
had with Carell on the set of his hit NBC show, "The Office." With the generosity of Carell and the determination
of Roberta and a dedicated event committee, A Premiere Cause debuted, with a Carell film, in June of 2007 with
Carell, Roberta and Zach in attendance.

Just three months later, after a 27-month battle with the disease, Zach died. His doctor, Mark Kieran, MD, PhD,
Director of Pediatric Medical Neuro-Oncology at Dana-Farber, is one of the few physician-researchers in the
country studying this type of tumor, which has a survival rate of less than two percent. The funds raised by A
Premiere Cause will support Kieran's research and honor Zach’s quest for a cure.

The night promises to be a unique chance for moviegoers to attend a screening with the movie’s star while
supporting important cancer research. Tickets to the special screening are $100 and doors open at 7:15 p.m.
Tickets for the pre-event cocktail reception, which includes tickets to the screening, are $500.

The pre-screening reception begins at 6 p.m. in the lower lobby of the Wang Theatre. In addition to the
opportunity to have a photo taken with Carell and the Ace of Cakes team, there will be a live auction which
includes impossible-to-purchase items such as: having Steve Carell record your voice mail message, front row
dugout seats at Fenway Park, two tickets for two shows at the invitation-only Mercedes Benz Fashion Week, a
day on the set of
The Office, and season tickets to the Patriots.

Tickets may be purchased by going to www.jimmyfund.org/premiere. The event is expected to sell out and
tickets will not be available at the door. For more information, send an email to
apremierecause@verizon.net or
call 617-332-0728.

“Get Smart,” from Warner Bros. Pictures and Village Roadshow Pictures, opens nationwide on June 20, 2008.

1 comment:

sherry said...

Just another reason why I adore Steve so much, he really is a caring person. What a great thing for him to do for Zach and his family.

I would love to have him do my voicemail message!